Ads

Facebook and Google ad copywriter in Singapore

Direct response ads built around a clear offer and a single call to action, for Facebook, Google and social. Every ad is written to earn the click and respect the budget behind it.

What makes an ad convert

A direct response ad does three things in a very small space: it hooks the right reader, names a single clear offer, and asks for one action.

It also has to match how aware the reader already is. A cold scroller needs a different hook from someone already searching for a solution, which is why the same ad copied from Facebook into Google usually dies in one of the two places.

Ad copy is the only writing where the cost of being boring is itemised on an invoice. A dull landing page wastes attention you already paid for. A dull ad keeps charging you while it fails.

Facebook and social ads

Scroll-stopping hooks and offers that match the awareness of a cold audience. Nobody on Facebook went there to buy, so the first line has to earn the second. I write variations built for testing, so your media budget finds a winner faster rather than funding one guess.

Google and search ads

Search ads that match intent and lead to a landing page that keeps the promise. Tight, specific, and written to lift quality score and conversions together. The person searching has already named their problem, so the ad’s job is to prove you are the specific answer rather than to generate interest from nothing.

Why the landing page matters as much as the ad

The most common reason a campaign underperforms is not the ad. It is the gap between what the ad promised and what the page delivered. A reader who clicks a specific promise and lands on a generic homepage has been told, in effect, that the promise was bait.

Message match is cheaper than more budget. Before spending more on media, it is usually worth checking that the landing page repeats the ad’s exact promise in its first screen. I write both together where the budget allows, because they are one argument split across two places.

What you get

• Multiple angles to test, not a single guess dressed up as a recommendation
• Platform-correct formats: primary text, headlines and descriptions written to the character limits that actually apply
• The reasoning behind each angle, so your team knows what is being tested and why
• Landing page alignment, or a note on what needs to change if the page is staying as it is

The same persuasion patterns behind longer copy apply here in miniature. The guide to copywriting formulas sets out the structures I use.

Frequently asked questions

Do you write ads for Facebook and Google?

Yes, and for other social platforms. Each ad is written for the platform, the audience and the offer, because a hook that works on a cold Facebook feed rarely works on a search result and the reverse is just as true.

Do you provide multiple variations for testing?

Yes. Direct response is a test-and-measure craft, so you get angles and hooks to test rather than one guess. Anyone who hands you a single ad and calls it final is hoping rather than testing.

Do you also write the landing page?

Often, yes, and it is usually the better buy. Ads convert far better when the landing page keeps the exact promise the ad made. If the page is staying as it is, I will tell you what in it is undercutting the ad.

Do you manage the ad campaigns as well?

No. I write the copy; your media buyer or agency runs the account. That split works well in practice, as long as whoever is buying the media is willing to actually test the variations rather than pick a favourite.

How many ad variations do I need?

Enough to test genuinely different angles rather than reworded versions of one idea. Three distinct angles tell you more than ten rewrites of the same hook, because you learn which argument works rather than which adjective did.

What does ad copywriting cost in Singapore?

Quoted per project, driven by the number of angles, platforms and whether the landing page is included. How I price explains what moves a quote.