Educator
Learn copywriting from someone who still does it
Free resources, guides and classroom tools for students and fellow educators. No sales pitch, just useful material.
Why I teach
Explaining a craft is the fastest way to sharpen it. Every cohort asks better questions than the last, and that keeps the work honest. This is where I share what I use in class, openly, with students and fellow educators.
Ways to learn from me
Start with these guides
New to copywriting? These free guides are the best place to begin:
- What is direct response copywriting?
- Copywriting vs content writing
- Copywriting formulas: AIDA, PAS and how to use them
- The five sales obstacles every piece of copy must clear
Teaching, not selling
Everything here is free. Using this material in a classroom, or want to collaborate? Get in touch.
About the educator
Jonathan Seet is an adjunct lecturer at Singapore Polytechnic and has taught for Capital College of the Arts, Management and Technology (CCAMT) and the Singapore Institute of Retail Studies (SIRS). ACLP-certified trainer, Institute for Adult Learning.
Frequently asked questions
Is everything here free?
Yes. The Educator section is non-commercial. Resources and tools are free to use and share.
Who is this for?
Students learning copywriting and marketing, and fellow educators who want ready-to-use material and tools.
Can I use these tools in my classroom?
Yes. The classroom tools are built to be used and embedded. Attribution is appreciated but not required.
Need it done for you? See copywriting services. Want to train your team? See training and workshops.