Educator

Learn copywriting from someone who still does it

Free resources, guides and classroom tools for students and fellow educators. No sales pitch, no sign-up, nothing gated.

Jonathan Seet is an adjunct lecturer at Singapore Polytechnic, and has taught content management at the Singapore Institute of Retail Studies and digital marketing at CCAMT. More than 500 working adults taught since 2015 and over 300 polytechnic students since 2024.

Why I teach

Explaining a craft is the fastest way to sharpen it. Every cohort asks better questions than the last, and that keeps the work honest. This is where I share what I use in class, openly, with students and fellow educators.

Nothing here is a lead magnet. There is no email wall, no drip sequence waiting on the other side, and no watered-down version with the good part held back. If a tool is useful, take it and use it. That is the whole arrangement.

Ways to learn from me

The classroom tools

Built for my own lessons, then opened up. They run in the browser, need no account, and send nothing to a server.

• Classroom timer: the full timer, with presets, warnings and add-time mid-session.
• Graphic organiser maker: build and print organisers for any lesson.
• Random roles assigner: hand out group roles without the usual argument.
• Name picker wheel: cold-call fairly, and visibly.
• Think-pair-share timer: runs all three stages in one chain, with a chime between.
• Presentation timer: talk and Q and A as one sequence, so student talks finish on time.
• Pomodoro timer: 25 minutes with round counter and automatic breaks.
• Single-duration timers for the moments you reach for most: 1, 5, 10, 15, 20, 30 and 45 minutes, plus exam practice and station rotation.

Start with these guides

New to copywriting? These free guides are the best place to begin, and each is a full explainer rather than a teaser:

• What is direct response copywriting?
• Copywriting vs content writing
• Copywriting formulas: AIDA, PAS and how to use them
• The five sales obstacles every piece of copy must clear

For fellow educators

Everything on this branch is free to use in your own teaching. Project the tools, share the links with a class, set the guides as reading, or build a lesson around any of it. Attribution is appreciated and never required.

If a tool almost does what you need but not quite, say so. Several of these exist because a colleague described a gap in a lesson and it turned out to be a twenty-minute build.

Two guides for students and career changers: how to become a copywriter in Singapore, and what copywriters earn in Singapore.

Frequently asked questions

Is everything here free?

Yes. The Educator section is non-commercial. Every resource and tool is free to use and share, with no account, no email required and nothing held back behind a sign-up.

Can I use these tools in my classroom?

Yes. The classroom tools are built to be used, projected and embedded. Attribution is appreciated but not required. If you are linking from a school intranet or an LMS, the plain page links work fine.

Do the tools need an account or an install?

Neither. They run in the browser, start with a click, and send nothing to a server. That matters in a classroom where the machine is shared and the network is locked down.

Who is this for?

Students learning copywriting and marketing, and fellow educators who want ready-to-use material and tools. The guides suit a beginner; the tools suit anyone running a room.

Where does Jonathan Seet teach?

He is an adjunct lecturer at Singapore Polytechnic, and has taught content management at the Singapore Institute of Retail Studies and digital marketing at CCAMT. He has also helped run overseas learning expeditions with partner institutions abroad.

Can you speak to our students or staff?

Often, yes. Talks for student groups and teaching staff are something I take on where the timing works.