Courses

Copywriting course in Singapore

A practical copywriting course run in-house for your team, built around the copy you are already publishing rather than a generic syllabus. Taught by a working copywriter who still writes for clients.

How the course actually works

There is no public cohort running on a fixed calendar. Every run is built for one organisation, scheduled when you need it.

That is a deliberate choice rather than a limitation. A public course has to teach to the middle of the room, so the exercises are invented and the examples belong to someone else’s business. An in-house run uses your landing page, your last campaign email, your product. People practise on the thing they will go back to their desk and rewrite that afternoon.

If you are an individual rather than a company, the course is not the right fit. One-to-one coaching covers the same material at your pace, and the free resources cover the fundamentals at no cost.

Formats

Format	Best for	What it covers
Half-day	A team that needs one skill sharpened fast	A single focus: headlines, emails, or editing to a standard
One-day intensive	Most marketing teams	The direct response method end to end, with practice on your own copy
Two-day	Teams producing copy across several channels	The full method plus channel-specific work and a live critique session
Multi-week cohort	Building real capability, not awareness	Sessions spread across weeks with briefs between them, so the skill is practised rather than watched

The multi-week format is the one that actually changes how a team writes. A single day creates enthusiasm; spaced practice with feedback between sessions creates habit. If the budget allows only one day, that is still worth doing, and I will tell you honestly what a day can and cannot achieve.

What you learn

The direct response method end to end, in the order you would actually use it:

1. Research: finding what the customer already believes, in their words, before writing a line.
2. Offers: why a weak offer cannot be rescued by strong writing.
3. Headlines: the formulas that work, and how to tell a working one from a clever one.
4. Sales pages and landing pages: structure, proof, and where readers leak away.
5. Emails: sequences that get replies rather than opens.
6. Ads: writing short when every word costs money.
7. Editing and briefing: how to critique copy without starting a fight, and how to brief it so the first draft is usable.

Everything runs through the CULTIVATE method, the same sequence I use on client work. People leave with the frameworks written down, not just the memory of a good day.

That last point on editing and briefing is the one clients underestimate. Most teams do not have a writing problem so much as a review problem: nobody agrees what the copy is for, so every draft goes three rounds. Fixing the brief saves more time than teaching the writing.

Who it is for

• Marketing teams writing their own campaigns
• Founders and business owners who write, or who have to approve what gets written
• Sales and customer teams writing outreach and follow-up
• L&D managers building writing capability rather than booking a one-off

It is not a fit if you want a certificate without the practice, or if nobody in the room will be writing anything afterwards.

Who teaches it

I write copy commercially and teach it in a classroom, usually in the same week. More than 500 working adults trained since 2015 and over 300 polytechnic students since 2024, as an ACLP-certified trainer and adjunct lecturer at Singapore Polytechnic.

That matters more than it sounds. A trainer who stopped writing teaches what worked five years ago. A copywriter who has never taught can do the work but cannot always explain it, and explaining it is the entire job in a training room.

His domain knowledge is evident through his comments for presentations done by the class. I gained valuable perspectives from comments given by him in an unassuming manner.

Loke Wai Leong, Diploma in Retail (E-Commerce / Omni-Channel), Singapore Institute of Retail Studies, 2022

What drives the fee

Fees are quoted per engagement rather than listed, because a half-day for six people and a multi-week cohort for thirty are not the same product. What moves the number:

• Format and length, which is the largest factor
• Group size, since live critique does not scale past a point without splitting the room
• Preparation: building exercises around your actual copy takes time before the session
• Follow-up, if you want briefs reviewed between sessions

Tell me the format, the group size and roughly when, and you will get a figure rather than a meeting invitation.

If you are weighing a course against teaching yourself, how to become a copywriter in Singapore sets out what the work actually requires and where a course helps most.

Frequently asked questions

Is the course SkillsFuture claimable or WSQ-accredited?

Not at present. The course is not WSQ-accredited and cannot currently be claimed under SkillsFuture Credit. Accreditation is being worked on, and if subsidy is a hard requirement for your budget, say so when you enquire and I will tell you honestly where that process stands rather than let you wait on it.

How much does the copywriting course cost?

It is quoted per engagement, driven mainly by format, length and group size. A half-day for a small team and a multi-week cohort for thirty people sit a long way apart. Send the format, the headcount and a rough date and you will get a figure back rather than an invitation to a call.

Can I join as an individual rather than a company?

Not this one. There is no public cohort, so every run is booked by an organisation. Individuals are better served by one-to-one coaching, or by the free resources if you are starting out.

Who is the course for?

Marketers, founders, sales teams and L&D managers who want a practical, results-first foundation in direct response copywriting. It suits people who will be writing or approving copy after the session, and does not suit anyone looking for a certificate without the practice.

What is the difference between the course and a corporate workshop?

Mostly depth and intent. A corporate workshop is usually a single session on a defined topic. The course is the full method, and in its multi-week form it is designed to build capability that survives after I leave. If you are unsure which you need, describe the problem and I will tell you which one fits.

Can the course be run online?

Yes, though the multi-week format works better online than a single long day does. Live critique relies on people reading each other’s work and reacting to it, which holds up over video in shorter sessions and degrades across a full day on screen.