Sales pages

Sales page copywriter in Singapore

Long and short-form sales and landing pages that carry one reader, all the way to the buy decision.

Landing pages that convert

A website goes broad: home, services, blog, all working together. A sales landing page goes the other way, specific and single-minded. Usually it is one page, often fed by paid traffic, so it has to convert. That is the whole job.

The five sales obstacles every page must clear

Every page I write is checked against the five basic reasons people do not buy:

• Interest — grab attention with a headline, image or question that is highly relevant to the reader.
• Desire — build the want with proof, demonstrations and authority.
• Time — make it feel fast and easy to get started.
• Urgency — give a real reason to act now.
• Money — make the value obvious so the price feels affordable.

This is the short version of a framework I teach in full — see the guide to the five sales obstacles every piece of copy must clear for how to audit any page against them.

From brief to live in about a week

1. Questionnaire — a short set of questions so I understand your business, offer and audience.
2. Online discussion — after a few days of research, we narrow down the sales angle together.
3. Creation — I draft the copy, and can set the page up so you see exactly how it looks and feels.
4. Handover — everything is ready for you to drive traffic to.

I work across the common landing-page and automation tools, including Instapage, ClickFunnels and WordPress, and email platforms like ActiveCampaign, Mailchimp and Infusionsoft, so I can advise on the page and set it up, not just write it.

Frequently asked questions

How much does a sales page cost in Singapore?

It depends on length and research needed. Sales pages are quoted as a fixed fee against the result. See the rates page for how I price.

How long does a sales page take?

Often about a week for a focused landing page, longer for a fully researched long-form sales page, including a first draft and revisions.

What do you need from me to start?

Your offer, your audience, any existing assets, and access to a few customers or reviews so the copy uses real language.

Long-form or short-form: which do you need?

The right length is set by the reader, not by taste. A warm audience buying something simple and low-risk needs only a short page: the promise, a little proof, and the call to action. A cold audience making a considered, higher-priced decision needs a long-form page that answers every objection in turn. In short, the colder the traffic and the bigger the decision, the more copy it takes to clear all five obstacles. I recommend the length after seeing your offer and your traffic, never before.