About

About Jonathan Seet

One person, three ways to help: done-for-you copywriting, training for teams, and free education. The combination is the point.

How I got here

I started out as a financial planner, running on passion and not much else. I struggled on two fronts at once: learning the trade, and finding and keeping clients. After a year of feeling lost, I made a change and went looking for mentors, people who had already done it.

The mentors who shaped how I work

Over three years I learned from three very different people. Fabian Lim grounded me in digital marketing, SEO, SEM and content. Stuart Tan, a psychologist and trainer, taught the craft most people overlook, eloquence, presentation and memory, which gave me the confidence to lead a room. And Sant Qiu sharpened my copywriting and marketing, including the email sequences and automation behind real lead-generation campaigns.

You do not need three years to benefit from all of that. You need someone to show you which skills matter for your goal, and how to apply them. That is where I come in.

The practitioner who teaches

Today I am a Singapore direct-response and SEO copywriter, a corporate trainer, and an adjunct lecturer. I write copy that sells, train teams to do the same, and teach the craft to students and fellow educators. That mix, a working practitioner who also lectures, is what keeps the thinking current and testable.

The method that ties it together

The through-line across all three roles is one framework: the CULTIVATE method. It is the same sales funnel strategy I apply on client campaigns, train teams to run, and teach in the classroom — plough, sow, reap. If you want the thinking behind how I work, start there.

Teaching and credentials

Adjunct lecturer at Singapore Polytechnic, and a lecturer and trainer for institutions including Capital College of the Arts, Management and Technology (CCAMT) and the Singapore Institute of Retail Studies (SIRS). ACLP-certified trainer (Institute for Adult Learning, 2023). Founder of Manuscript LLP, with over a decade writing and teaching direct-response marketing.

Beyond the work

Away from the desk I cycle Singapore’s park connectors with friends, have a weakness for Italian food and anything with chilli and sambal, and am a practising Roman Catholic, not perfect, but trying.

Where to go next

• Copywriting services for businesses that need words that sell.
• Training and speaking for teams and events.
• Free learning resources for students and educators.