Blog
Guides on copywriting, marketing and teaching
Practical, no-hype explainers on direct-response copywriting, SEO and marketing — written by a practitioner who also teaches the craft.
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The five sales obstacles every piece of copy must clear
Every piece of copy has to clear five obstacles in the reader’s mind before they buy: interest, desire, time, urgency and money. Miss one and the reader stalls — often…
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Copywriting formulas: AIDA, PAS and how to use them
Copywriting formulas are reusable structures for persuasion — tested patterns that carry a reader from attention to action. They are not magic words. They are a running order, so you…
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Copywriting vs content writing
Copywriting and content writing are often used as if they mean the same thing. They do not. Copywriting drives a specific, measurable action — a click, a sale, a reply.…
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What is direct response copywriting?
Direct response copywriting is writing designed to make one specific reader take one specific action now — buy, book, subscribe or reply — and to measure whether they did. Unlike…