Training & speaking

Copywriting trainer in Singapore

Practitioner-led copywriting and marketing training for teams, plus talks and keynotes. Taught by a working copywriter and adjunct lecturer, not a career trainer reading from slides.

ACLP-certified trainer (Institute for Adult Learning). Adjunct lecturer at Singapore Polytechnic. Over a decade running real campaigns.

Why practitioner-led training

Most copywriting training is taught by people who no longer write for clients. I still do. Your team learns the exact process I use on live projects, with current examples and honest feedback, so the skills hold up after the workshop ends.

What I offer

Who it is for

In-house marketing and communications teams, agencies levelling up their writers, and companies whose people write to customers every day. Sessions are tailored to your industry and your offers.

Teams learn the same framework I use on live campaigns — the CULTIVATE method — so the training maps directly onto real marketing work.

Frequently asked questions

Do you run in-house workshops?

Yes. Most sessions are delivered in-house or online for your team, customised to your brand, offers and audience.

Are the sessions customised?

Yes. Content is built around your real projects and examples, so the practice transfers directly to your work.

Is the training claimable under SkillsFuture?

Some programmes may be eligible for funding support. Ask when you enquire and I will confirm what applies to your team.

What your team can do after a workshop

The point of practitioner-led training is what changes on Monday. After a session, teams can:

• Write headlines and offers that speak to the reader’s problem, not the product.
• Structure an email, ad or landing page around a single clear action.
• Audit existing marketing against a repeatable framework and spot what is leaking.
• Give and take useful feedback on copy, using shared language instead of opinion.

Sessions are built around your real projects, so the practice transfers straight into the work.