Training and speaking
Copywriting trainer in Singapore
Practitioner-led copywriting and marketing training for teams, plus talks and keynotes. Taught by a working copywriter and adjunct lecturer, not a career trainer reading from slides.
ACLP-certified trainer (Institute for Adult Learning). Adjunct lecturer at Singapore Polytechnic. Over a decade running real campaigns.
More than 500 working adults trained since 2015, over 300 polytechnic students since 2024, and copy written across eleven industries. The credentials in full.
Why practitioner-led training
Most copywriting training is taught by people who no longer write for clients. I still do. Your team learns the exact process I use on live projects, with current examples and honest feedback, so the skills hold up after the workshop ends.
That cuts both ways, and it is worth being plain about it. A trainer who stopped writing teaches what worked five years ago. A copywriter who has never taught can do the work but often cannot explain it, and explaining it is the entire job in a training room. The combination is the thing worth buying, and it is rarer than it should be.
It is also why the method survives scrutiny. Standing in front of a room that can ask why something works means every technique has to hold up to people with no reason to be polite about it.
What I offer
Which one do you need?
| Format | Who books it | Best when | Length |
|---|---|---|---|
| Corporate workshop | A team | One skill needs sharpening fast, on a defined topic | Half-day to a day |
| Course | An organisation | You want the full method and capability that lasts | One day to multi-week |
| Coaching | An individual | One person needs feedback on their own writing | Ongoing sessions |
| Speaking | An event organiser | A room needs one idea, well argued | 30 to 90 minutes |
The honest distinction is depth, not quality. A talk changes how people think. A workshop changes what they ship that week. A course changes how the team writes from then on. If you are not sure which you need, describe the problem and I will tell you which one fits, including when the answer is the cheaper option.
Who it is for
In-house marketing and communications teams, agencies levelling up their writers, and companies whose people write to customers every day. Sessions are tailored to your industry and your offers.
Teams learn the same framework I use on live campaigns, the CULTIVATE method, so the training maps directly onto real marketing work.
What your team can do after a workshop
The point of practitioner-led training is what changes on Monday. After a session, teams can:
- Write headlines and offers that speak to the reader’s problem, not the product.
- Structure an email, ad or landing page around a single clear action.
- Audit existing marketing against a repeatable framework and spot what is leaking.
- Give and take useful feedback on copy, using shared language instead of opinion.
That last one is the sleeper. Most teams do not have a writing problem so much as a review problem: nobody agrees what the copy is for, so every draft goes three rounds. Giving a team shared language for feedback saves more hours than teaching them to write faster.
What people say about the sessions
“Before I attended the class I was so nervous, as it’s my first time attending this course, and thought the class might be very dry. Thanks to you, it turned out good! The group activities are fun.”
Kimberley Han · Content management class · 2022
“His domain knowledge is evident through his comments for presentations done by the class. I gained valuable perspectives from comments given by him in an unassuming manner.”
Loke Wai Leong · Singapore Institute of Retail Studies · 2022
Deciding between training the team and commissioning the work? Train your team or hire a copywriter sets out the break-even logic, including when the answer is neither.
Frequently asked questions
Is the training claimable under SkillsFuture or WSQ-accredited?
Not at present. The training is not WSQ-accredited and cannot currently be claimed under SkillsFuture Credit. Accreditation is being worked on. If subsidy is a hard requirement for your budget, say so when you enquire and I will tell you honestly where that process stands rather than let you wait on it.
Do you run in-house workshops?
Yes, and almost all of it is in-house. Sessions are delivered at your office or online for your team, customised to your brand, offers and audience. There is no public cohort running on a fixed calendar.
Are the sessions customised?
Yes. Content is built around your real projects and examples, so the practice transfers directly to your work. In practice that means sending me a few live pieces of your copy before the session so the exercises use them.
How much does corporate copywriting training cost?
Quoted per engagement, driven mainly by format, length and group size. Send the format, the headcount and a rough date and you will get a figure back rather than an invitation to a call.
What group size works best?
Small enough that everyone gets their own work looked at. Live critique is where the learning happens, and past a certain point the room has to be split into groups or people become spectators. Tell me the headcount and I will tell you whether it needs splitting.
Can you train teams outside Singapore?
Yes. The work is Singapore-first and extends across the Asia Pacific region, online or in person. I have also run sessions for students at partner institutions abroad through overseas learning expeditions.
About the author
Jonathan Seet is a Singapore direct-response and SEO copywriter and a Singapore Polytechnic adjunct lecturer. Founder of Manuscript LLP.
Prefer done-for-you copy? See copywriting services. Learning on your own? Start with the free resources.