Proof

Copywriting portfolio and case studies

Selected projects and campaigns across industries, from one-off pieces to full sales-automation systems, written for clients and under different mentors.

Copywriting projects

One-off and recurring work with clients across industries.

  • 3D business card flyer
  • MYOB accounting software flyer
  • IT infrastructure consulting flyer
  • Home automation website copy
  • Curtain services website copy
  • Financial loans direct mailer
  • Forex trading seminar sales letter
  • Healthcare cancer-treatment lead-capture pages

Sales automation campaigns

Multi-step campaigns I helped plan and execute, often including the back-end setup so they run on auto-pilot as traffic comes in.

  • Financial planning lead generation
  • Sant Qiu’s challenge for his new apprentices
  • Adam Khoo’s Wealth Academy email nurturing campaign

SEO writing and website builds

SEO copy is not just a series of articles. The pages connect, hold one sales message, and internally link in a way that is natural, not spammy, with site structure doing its share of the work.

  • Local sports gym campaign

Full samples and figures are shared on request. Much of this work is under NDA, so tell me your industry through the contact page and I will send the most relevant pieces.

Frequently asked questions

Can I see samples relevant to my industry?

Yes. Tell me your industry through the contact page and I will share the most relevant work.

Do you share results and numbers?

Where clients allow it, yes. Direct response is judged on outcomes, so real numbers matter more than adjectives.

Is your work confidential?

Some client work is under NDA. I will only share what I have permission to show.

About the author

Jonathan Seet is a Singapore direct-response and SEO copywriter and a Singapore Polytechnic adjunct lecturer. Founder of Manuscript LLP.

Start a project

Send me what you are working on and I will tell you where it is leaking sales.