Proof

Copywriting portfolio and case studies

Selected projects across eleven industries, from single flyers to full sales-automation systems. Three of them carry numbers I can state publicly, and those come first.

Results I can put a number on

Direct response is judged on outcomes, so these lead rather than hide at the bottom of a list.

Apparel printing: page one of Google, organic traffic up more than 300%

An apparel printing company with pages that were not being found. SEO content writing and on-page copy across the site, structured so the pages supported each other rather than competing. The traffic figure is the increase in organic sessions, not total sessions.

A sales page past six figures in its first month

Written during the Maneuver Marketing years, from mid-2015. A long-form sales page that took a client past six figures in revenue in its first month live. I date it rather than leave it floating, because an undated figure invites you to assume the worst date.

A new site indexed, ranked and enquired within 48 hours

Cantico, my own venture, launched in September 2026. Indexed and ranking on page one within a day, with the first booking enquiry the day after. It is my own site rather than a client’s, which I say plainly because it makes the result a controlled test rather than a claim. The full write-up, including why the long-tail strategy did the work, sits on the SEO copywriting page.

Copywriting projects

One-off and recurring work with clients across industries.

• Healthcare cancer-treatment lead-capture pages: a regulated niche where every medical claim had to be supported by research or a qualified expert. The full sample is published, so you can read the actual writing rather than take my word for it.
• Forex trading seminar sales letter: long-form direct response for a seminar funnel. See sales letter writing for how this differs from a web sales page.
• Financial loans direct mailer: print direct response in a compliance-heavy category.
• Home automation website copy and curtain services website copy: two website copy projects for considered-purchase home services.
• MYOB accounting software flyer, IT infrastructure consulting flyer and 3D business card flyer: short-form B2B collateral.

Sales automation campaigns

Multi-step campaigns I helped plan and execute, often including the back-end setup so they run on auto-pilot as traffic comes in.

• Email nurturing campaign for Adam Khoo’s Wealth Academy: a multi-step email sequence for a wealth education programme.
• Apprentice challenge campaign for Sant Qiu: a campaign built around a challenge set for new apprentices.
• Financial planning lead generation: a lead-capture and follow-up system rather than a single page.

Some of this work was done for clients directly and some under mentors during my agency years. Where a campaign was a team effort I say so rather than claim it whole.

SEO writing and website builds

SEO copy is not just a series of articles. The pages connect, hold one sales message, and internally link in a way that is natural, not spammy, with site structure doing its share of the work.

• Apparel printing: the page-one project above.
• Local sports gym campaign: local search plus conversion copy for a single-location business.
• Cantico: a full site, written and built, ranking within a day of launch.

Industries I have written for

Accounting software, IT infrastructure, home automation, interiors, financial services, trading education, wealth education, healthcare, apparel printing, fitness, and sacred music. If your industry is not on that list it is rarely a problem: the research step exists precisely so the copy does not depend on me having written for your sector before.

What I can show, and what I cannot

A good deal of this work sits under NDA, and some of it is old enough that the client no longer runs the campaign. The three results above are the ones I can state publicly with a number attached, and the healthcare sample is published in full.

For anything else, tell me your industry through the contact page and I will send the most relevant pieces I have permission to share. If a copywriter shows you a wall of logos and no numbers, ask which campaigns they can actually describe.

Frequently asked questions

Do you share results and numbers?

Three are on this page with figures attached: an apparel printing company taken to page one of Google with organic traffic up more than 300%, a sales page that passed six figures in its first month, and a new site that ranked and produced an enquiry within 48 hours of launch. Beyond those, NDAs limit what I can publish, and I will not invent numbers to fill the gap.

Can I see samples relevant to my industry?

Yes. The work on this page covers accounting software, IT infrastructure, home automation, interiors, financial services, trading and wealth education, healthcare, apparel printing, fitness and sacred music. Tell me your industry through the contact page and I will share the closest pieces I have permission to send.

Can I read a full piece of your writing before hiring you?

Yes. The healthcare copywriting sample is published in full on this site, including the constraints the regulated category placed on it. Reading the actual copy tells you more than a list of project titles.

What results should I expect from a copywriting project?

It depends on what the page has to do and what it is starting from. A page with existing traffic and a weak offer can improve quickly. A page with no traffic has a visibility problem before it has a copy problem. The honest answer is that I will tell you which of the two you have during the audit, before you pay anything, rather than promise a figure I cannot control.

Is your work confidential?

Some client work is under NDA. I will only share what I have permission to show, and that constraint applies to your project too once we work together.