Ads
Facebook and Google ad copywriter in Singapore
Direct-response ads built around a clear offer and a single call to action, for Facebook, Google and social.
Every ad is written to earn the click and respect the budget behind it.
Facebook and social ads
Scroll-stopping hooks and offers that match the awareness of a cold audience. I write variations built for testing, so your media budget finds a winner faster.
Google and search ads
Search ads that match intent and lead to a landing page that keeps the promise. Tight, specific, and written to lift quality score and conversions together.
Frequently asked questions
Do you write ads for Facebook and Google?
Yes, and for other social platforms. Each ad is written for the platform, the audience, and the offer.
Do you provide multiple variations for testing?
Yes. Direct response is a test-and-measure craft, so I provide angles and hooks to test rather than a single guess.
Do you also write the landing page?
Often, yes. Ads convert far better when the landing page keeps the exact promise the ad made.
About the author
Jonathan Seet is a Singapore direct-response and SEO copywriter and a Singapore Polytechnic adjunct lecturer. Founder of Manuscript LLP.
Want your team to write like this? See training and workshops. Prefer to learn it yourself? Start with the free learning resources.
What makes an ad convert
A direct-response ad does three things in a very small space: it hooks the right reader, names a single clear offer, and asks for one action. It also has to match how aware the reader already is — a cold scroller needs a different hook from someone already searching for a solution. Because no one guesses the winning angle first time, I write variations to test, so your budget finds the best performer faster. The same persuasion patterns behind longer copy apply here too; the guide to copywriting formulas shows the structures I use.
Start a project
Send me your offer and get a free consultation of your current ads.