Sales pages
Sales page copywriter in Singapore
Long and short-form sales and landing pages that carry one reader, all the way to the buy decision.
Landing pages that convert
A website goes broad: home, services, blog, all working together. A sales landing page goes the other way, specific and single-minded. Usually it is one page, often fed by paid traffic, so it has to convert. That is the whole job.
The five sales obstacles every page must clear
Every page I write is checked against the five basic reasons people do not buy:
- Interest — grab attention with a headline, image or question that is highly relevant to the reader.
- Desire — build the want with proof, demonstrations and authority.
- Time — make it feel fast and easy to get started.
- Urgency — give a real reason to act now.
- Money — make the value obvious so the price feels affordable.
This is the short version of a framework I teach in full — see the guide to the five sales obstacles every piece of copy must clear for how to audit any page against them.
From brief to live in about a week
- Questionnaire — a short set of questions so I understand your business, offer and audience.
- Online discussion — after a few days of research, we narrow down the sales angle together.
- Creation — I draft the copy, and can set the page up so you see exactly how it looks and feels.
- Handover — everything is ready for you to drive traffic to.
I work across the common landing-page and automation tools, including Instapage, ClickFunnels and WordPress, and email platforms like ActiveCampaign, Mailchimp and Infusionsoft, so I can advise on the page and set it up, not just write it.
Frequently asked questions
How much does a sales page cost in Singapore?
It depends on length and research needed. Sales pages are quoted as a fixed fee against the result. See the rates page for how I price.
How long does a sales page take?
Often about a week for a focused landing page, longer for a fully researched long-form sales page, including a first draft and revisions.
What do you need from me to start?
Your offer, your audience, any existing assets, and access to a few customers or reviews so the copy uses real language.
About the author
Jonathan Seet is a Singapore direct-response and SEO copywriter and a Singapore Polytechnic adjunct lecturer. Founder of Manuscript LLP.
Long-form or short-form: which do you need?
The right length is set by the reader, not by taste. A warm audience buying something simple and low-risk needs only a short page: the promise, a little proof, and the call to action. A cold audience making a considered, higher-priced decision needs a long-form page that answers every objection in turn. In short, the colder the traffic and the bigger the decision, the more copy it takes to clear all five obstacles. I recommend the length after seeing your offer and your traffic, never before.
If what you need is a long-form sales letter rather than a web page – direct mail, a VSL script, or a letter that carries the whole argument on its own – that is written differently again.
Want your team to write like this? See training and workshops. Prefer to learn it yourself? Start with the free learning resources.